~ Instrumental~
Pon de floor.
~Instrumental~
Pon de floor
Hook
Lady, get in line.
Let me see your bestest wine X3
Move if you want to all it tek a jus a likkle wine.
Pon de floor, any weh X4
Pon de floor....
~ Instrumental~
Hook(repeat)
~Instrumental~
In Pon De Floor there are not many lyrics, the whole song is mainly focused on the beat, which is why we have chosen to do a performance to the song. However, the lyrics do focus on simulating provocative dance moves on a women, as the term'wine' appears in the song. This could put the artist across as being possible sexist towards women encouraging sexual dance moves. Therefore, as there are not many lyrics the song encourages dancing with an upbeat tempo.
Tuesday 18 October 2011
Target Audience
After researching the music genre, I have discovered the usual aspects that are used in electro house music videos. The videos are usual sexually orientated and promote voyeuristic treatment of the female body. Most of the people that we interviewed for our audience research said that dance music was their favorite. I am going to be basing our target audience around the ages of 16-24, a typical young adult age. Especially the male audience and dancing females can be used a lot in this kind of video. Most electro house music is played in clubs and bars, hence, why we are choosing the young adult audience.
Contact with the artist
Unfortunately, i did not recieve a reply from my attempt to contact the artist.
Thursday 13 October 2011
Andrew Goodwin Theory
In order to gain suitable ideas for our Electro-House music genre, i am going to use an existing Electro-House music video using the Andrew Goodwin Theory. This theory is a six point approach that analyses a music video in greater detail than a technical analysis. Goodwin came up with this theory and is stated in his book 'Dancing In The Distraction Factory'. The six points that Goodwin mentions are what he believes are the six different elements that should make up a music video. These six points are as follows:
- Iconography (Music videos demonstrate genre characteristics)
- There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
- There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
- The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
- There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
- There is often intertextual reference (to films, tv programmes, other music videos etc)
Iconography
The genre characteristics that i have mentioned in my music genre research was based on Electro House, the video of Kid Cudi- Day n Night reflects the genre in every aspect. The video is based on the use of Drugs, which is used in many house music video's. This video displays to the audience how the use of drugs makes the singer feel good about himself, this is conveyed by dancing girls wearing provocative outfits, and dancing sexually. The video uses many different bright colours, and the dancers wear bright colours e.g. pink , yellow and blue.
Lyrics and Visuals
The lyrics of the song:
Uh, uh, uh, uh, uh, uh...
[Kid Cudi:]
Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
[Kid Cudi:]
Hold the phone (what, what)
The lonely stoner, mr. solo doe low (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he see's the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't seem to want him to (what, what)
It seems the feelings that she had are through, through
[ Lyrics from: http://www.lyricsmode.com/lyrics/k/kid_cudi/day_and_night.html ]
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (yeah) (never change)
The lonely loner seems to free his(yeah) mind at night (at, at, at night)
[Kid Cudi:]
Slow moe, (what, what)
When the temple slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white nikes (what, what)
He smokes a clip and then he's on the way (what, what)
[Kid Cudi:]
Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
[Kid Cudi:]
Hold the phone (what, what)
The lonely stoner, mr. solo doe low (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he see's the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't seem to want him to (what, what)
It seems the feelings that she had are through, through
[ Lyrics from: http://www.lyricsmode.com/lyrics/k/kid_cudi/day_and_night.html ]
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (yeah) (never change)
The lonely loner seems to free his(yeah) mind at night (at, at, at night)
[Kid Cudi:]
Slow moe, (what, what)
When the temple slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white nikes (what, what)
He smokes a clip and then he's on the way (what, what)
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
The relationship between the lyrics and visuals is illustrative because it relates to the lyrics in some aspects. I assume from the lyrics he had a girlfriend that he loved a lot and she left him. He talks about being a loner, and no one can relate to the pain he is feeling. He feels like a loner without her in his life. "The pain is deep
A silent sleeper you won't hear a peep" All day long he only feels stress and pain and at night he finds the energy to smoke some weed to free his mind at night.
A silent sleeper you won't hear a peep" All day long he only feels stress and pain and at night he finds the energy to smoke some weed to free his mind at night.
When he is 'stoned' this gets rid of his problems for the time being a relieves his pain.
He also talks about how he keeps attracting bad situations and girls – “Madness to magnet keeps attracting me, me, I try to run but see I’m not that fast”. He talks about how the girl that he likes doesn’t like him anymore and how he’s going through a tough time – “The girl he wants don’t seem to want him too, It seems the feelings that she had are through, through”.
However, towards the end of the song it sounds as if he is picking himself up, and realising that he can start fresh. "He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool".
The sun is shining man he's super cool, cool".
The video is also contradicting as when he is singing negative lyrics about how he is feeling the video is portraying happiness. For example, when the lyrics say "the pain is deep" it shows the singer dancing with beautiful girls and having a good time.
There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
The song has a slow, mellow beat to it, which is amplified in the video with dancing girls and a performance. As the song begins it has a slow beat which is represented by the artist going into a room and coming out with smoke coming out of his mouth stimulating that he has smoked drugs. As the lyrics begin we also see a close-up of the artists face, illustrating the song. The girls dancing in the background are doing slow dance moves as he intorduces the song, and as it get towards the end and the beat comes in a performance is shown of the girls dancing sexually.When the beat eventually drops and the chorus kicks in , the tone drops and there are jump cuts of the singer acting childlike playing with objects that he has found in the workplace, and a siren like noise begins and a police officer walks in to the shop, this is amplifying as she begins stripping and dancing to the beat of the song. The tempo of the song increases and cuts of her body are being focused on continously and the male singer watches in the background.
It seems that when the chorus begins and the song speeds up, dancing girls become noticeable to the audience to collaborate to the beat of the song.
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
Throughout the video the director uses many close-up shots of the artist. Most of the close-up, concentrate on his wacky emotions when he is under the influence of drugs, and maybe could be a recurring motif for the singer. A person that entertains himself when taking drugs, however, this could have a bad effect on people watching the video as it can encourage people. This could be the record labels way of getting members of the publoic to remember who he is and how he has no morals or interest in what people think of him or his actions.
There is frequently reference to notion of looking (screens within screens, telescopes,etc) and particularly voyeuristic treatment of the female body.
This music is completely voyeuristic, showing revealing provocative outfits of the female dancers. However, this fits in with the genre of the music video. The camera shows cuts of close-ups of sexual body parts of a woman dressed in a police officers outfit and also a woman dressed in shorts and visor chewing gum and blowing bubbles. The video also shows reference to notion of looking as the main singer is constantly watching the dancing girls. Most of the time the girls are looking directly into the camera creating a more initimate relationship with the audience. This is used to create an attractiveness towards the females for a male audience.
There is often intertextual reference (to films, tv programmes, other music videos etc)
Another music video that has an intertextual relationship to this video would be George Michael- Outside. This is because both artists seem to mock the law by showing girl dancers dressed provocatively in police outfits because drug taking is illegal. However, both artists are showing the fantasies involved in taking drugs and the irresponsibilty of it. Both videos have a performance of dancers dressed sexually.
Technical Analysis (2)
For my second analysis i will be discussing the visual effects and concepts of Kanye West's video; Good Life, which could also give my group plenty of ideas to use. Similarly to Calvin Harris's video, it does not have a narrative and is bright and colour most of the music video is based on the main singer Kanye West. The whole concept of the video is that the imagery all relates to every single lyric of the song. The editing plays a huge part in the technique of this video. The music video for "Good Life" was directed by Jonas & François with animation by So-Me. The video was the recipient of several awards nominations, winning "Best Hip-Hop Video" at the BET Hip Hop Awards and "Best Special Effects in a Video" at the MTV Video Music Awards.
CameraWork
Throughout the video the shots vary, from long shots to show the backgorund of the lyrics forming, to close-ups and mid shots. The camera angle that the director has used is in most of the scenes are an eye level shot, the camera has been kept 5-7 feet off the ground so the singers head is on a level with the focus. In most of the video not many camera movements have been used to focus on the singers, however as the director has gone for a 3D feel and look to the video sometimes a Pan is used to exaggerate on the effects of the background. For example when the rolercoaster animation is coming towards the screen , the camera slowly pans to the right and moves from left to right as if it has been crashed into. Camera effects that have been used is the use of wordart moving on the screen as if it is a speech bubble. These are creative and fun and appeal to a wider audience.
In the video i believe that only two scenes have been used which is a plain white background and than a black background which emphasizes the special effects , the white scene may connote the day time and pictures show what America has to offer in the day and all of the good things about life in america, the black scene shows what it is like at night showing lots of casino signs and cocktail neon lights, even fireworks as special effect to connote that they are having an even better time at night. However, in the video both singers are presented in black and white, this could be to emphasize all of the colorful things in the background that tend to make them happy.
Mise-en-scene
As the video focuses on the editing more no props have been used at all in this video it must have been very simple to create with the help of a good photoshop user. The clothes that the singers are both wearing are leather jackets and sunglasses this could possibly represent that they have a lot of money, the female dancer that has been used in the video is also wearing black leotard with fishnet tights and heels, this could be to connote that the 'rich' males get alot of female attention. The lighting that has been used in making the video i assume to have been bright light at first to make the white background stand our and then towards the end of the video to be low key lighting in order to make the background fade in with the singers and dancers.
This video has influenced the design of our electro-house music video to use plenty of colours and minimal scenes just like in the calvin harris music video. The aim is to create an emotion of fun and happiness and create a sense of the 'high-life'. Costumes such as sunglasses like in this video could also be used , with any girl dancers wearing colourful leotards.
CameraWork
Throughout the video the shots vary, from long shots to show the backgorund of the lyrics forming, to close-ups and mid shots. The camera angle that the director has used is in most of the scenes are an eye level shot, the camera has been kept 5-7 feet off the ground so the singers head is on a level with the focus. In most of the video not many camera movements have been used to focus on the singers, however as the director has gone for a 3D feel and look to the video sometimes a Pan is used to exaggerate on the effects of the background. For example when the rolercoaster animation is coming towards the screen , the camera slowly pans to the right and moves from left to right as if it has been crashed into. Camera effects that have been used is the use of wordart moving on the screen as if it is a speech bubble. These are creative and fun and appeal to a wider audience.
In the video i believe that only two scenes have been used which is a plain white background and than a black background which emphasizes the special effects , the white scene may connote the day time and pictures show what America has to offer in the day and all of the good things about life in america, the black scene shows what it is like at night showing lots of casino signs and cocktail neon lights, even fireworks as special effect to connote that they are having an even better time at night. However, in the video both singers are presented in black and white, this could be to emphasize all of the colorful things in the background that tend to make them happy.
As the video focuses on the editing more no props have been used at all in this video it must have been very simple to create with the help of a good photoshop user. The clothes that the singers are both wearing are leather jackets and sunglasses this could possibly represent that they have a lot of money, the female dancer that has been used in the video is also wearing black leotard with fishnet tights and heels, this could be to connote that the 'rich' males get alot of female attention. The lighting that has been used in making the video i assume to have been bright light at first to make the white background stand our and then towards the end of the video to be low key lighting in order to make the background fade in with the singers and dancers.
This video has influenced the design of our electro-house music video to use plenty of colours and minimal scenes just like in the calvin harris music video. The aim is to create an emotion of fun and happiness and create a sense of the 'high-life'. Costumes such as sunglasses like in this video could also be used , with any girl dancers wearing colourful leotards.
Monday 10 October 2011
Weekly Update- Week 2
In the second week of starting my coursework we have filmed and edited our Audience Research, this have given the group a better idea on the audiences attitude towards Electro House music videos. I have completed my Star analysis and research into the Auteur Theory in which i chose to research Colin Tilley. I am inspired by his visual work and have learnt to use my own originality in our Video.
Monday 3 October 2011
Auteur Theory
Auteur Theory
The theory holds that the director, who oversees all audio and visual elements of the motion picture, is more to be considered the “author” of the movie than is the writer of the screenplay. In other words, visual elements as camera placement, blocking, lighting, and scene length convey the message of the film.
The music video director that i have chosen is Colin Tilley , an award winning director for Riveting Entertainment. Colin Tilley is an international music video director born on June 27th 1988 in Berkely, Californina. He has directed videos for Diddy, Chris Brown, Keri Hilson, Justin Bieber, Bow Wow, Ciara, Usher, and many more. Some of his landmark videos include, Chris Brown ft Justin Bieber- 'Next To You' ,Chris Brown-'Yeah 3x' and Jason Derulo- 'It Girl'.
Colin Tilley has won several awards including video of the year at the 2011 BET Awards for Chris Brown's "Look at Me Now" video and Best Male video at MTV's 2011 VMAs for Justin Bieber "You Smile".
Colin Tilley has won several awards including video of the year at the 2011 BET Awards for Chris Brown's "Look at Me Now" video and Best Male video at MTV's 2011 VMAs for Justin Bieber "You Smile".
Tilley seems to the same visual style throughout all of the videos that he has directed, dark rooms, basements and dim lighting. The videos usually include lots of street dancers and girls which boast fantastic lighting pieces, and sleek editing. Colin Tilley emphasises the narrative within the lyrics of the song he is directing the video fo. For example , Next To You by chris brown and Justin Bieber. The video shows that the world is ending and they are both looking for their girlfriends, making sure their next to them when its over and showing their protection just like the lyrics of the song.
Colin Tilley particularly inspires me because he is only 23 years old, and has already directed over fifty music videos. He has a great amount of talent and uses his own originality in all of his videos.
Sunday 2 October 2011
Star Analysis
Star Analysis – Katy Perry
Katy Perry is an American singer-songwriter and actress. Katy is known for her unconventional style of dress.
It is fairly obvious that her outfits match her bold lyrics within her songs as they are often humorous and creative.
Fashion/Visual Look
She frequently uses fruit-shaped accessories, mainly watermelon, as part of her stage outfits. Since the teenage dream era katy has included more glamorous and food-related outfits in her wardrobe. Her outfits are retro- inspired and everything she wears is fitted well and correctly to her figure. She embraces the fun of fashion and wears what she likes regardless of criticism.
She defines her fashion style as:
And her fashion stylist; Jonny Wujek as
“Very colourful and vintage”
Music Genre
Most of Katy Perry’s songs are placed in the ‘Pop’ genre. Katy Perry’s representation comes across as fun and loving and lives her life to the full; however, some of her videos may be classed to some viewers as provocative as her outfits are raunchy and revealing. As in her California videos she is shown partly nude with candyfloss covering her chest and bottom.
Media Representation
Katy Perry’s appearances in the media can all relate to her attractiveness and a figure that most teenage girls would like to have. She is also presented as a sex symbol to men as she has appeared in a Victoria’s Secret lingerie catwalk showing off her killer curves.
Katy has also appeared in many magazines that compliment different groups of her target audiences. She has appeared in fashion magazines like Elle and cosmopolitan, being interviewed about her marriage to Bad Boy Russell Brand, and tips on how she maintains her figure.
She has appeared in Raunchy photo shoots for FHM and has been anointed the Sexiest Woman of 2011 by Australia’s FHM, a popular men’s magazine.
Katy Perry released her first album in 2008 ‘One of the Boys’. The artwork on the album is very creative, and colourful. The cover and the back of the album is Katy in a garden, the pictures represent her being girly and feminine. However, the songs on the album are far from this and in fact the complete opposite, being rocky and edgy. One of the pictures on the album artwork is of Katy holding a watermelon as a phone; once again she has used fruit as an object.
’Teenage Dream’, her second album was released in 2010, which in her pictures showed a whole new Katy. The album cover is a Will Cotton painting of Perry lying nude on a cotton-candy cloud and a limited number of the albums are also scented like cotton candy. Her images inside the album cover are colorful and show her wearing purple and blue wigs which show a fun side to her.
Motifs
Katy Perry uses many visual motifs to represent her style. A recurring motif that she uses is food. She uses these in pictures, videos and outfits. For the video of ‘California girls’ nearly all of the props that have been used are of food. , "It's definitely something to watch when you have the munchies. ... It's all edible. We named it 'Candyfornia' instead of 'California', so it's a different world," she said.
The food that she usually uses is candy. Lollipops, cotton candy, and hard candy motifs. She uses a lot of glitter and satin with her outfits, which all connote how she may come across as immature, and she dresses the way that a young girl would like to dress.
Symbolism
Katy Perry often uses real life attitudes in her videos. They are usually telling a story or filming a party with the use of actors. She is shown as innocent in most of her videos, however, her outfits are sexual and revealing so this is a complete contrast to being innocent. Most of her videos are created to entertain the audience as she is usually acting in them wearing all different kinds of costumes. I think the main symbolism in Perry’s videos is her being a liberator of women. She wants women to be strong and not held back. She seems to be shown as dominant of males in most of her videos.
Performance
Katy Perry’s performances are often theatrical with many actors and a storyline too it. She is always the main source in the video and the video is created to match with the narrative of the lyrics.
In the ‘Last Friday Night’ video she has taken on the role of Kathy Terry who is an unpopular ‘geek’ who does not remember her drunken night from the night before.
'Hot N Cold' is said to be about one of Katy's neurotic ex-boyfriends, she is dressed in a wedding outfit and also acting as a psycho fiancé in this.
Target Audience
Katy Perry’s target audience range from around 13-24 year old male/female audience also including homosexual males and females.
Katy Perry’s first single was ‘I Kissed a Girl ‘which promoted homosexuality. This is why I have included homosexual female and males in her target audience. It is clear to straight people now that it can be normal to be attracted to the opposite sex.
In many of her video it shows provocative style outfits and even in one video she is nude, this can attract male fans. Also, the use of candy and glitter will represent Katy as being a role model of younger girls as she is living their dream worlds.
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