Target Audience

After researching the music genre, I have discovered the usual aspects that are used in electro house music videos. The videos are usual sexually orientated and promote voyeuristic treatment of the female body. Most of the people that we interviewed for our audience research said that dance music was their favorite. I am going to be basing our target audience around the ages of 16-24, a typical young adult age. Especially the male audience and dancing females can be used a lot in this kind of video. Most electro house music is played in clubs and bars, hence, why we are choosing the young adult audience.