Audience Research

Me and my group created a Vox Pops in order to emphasize our Audience Research to gain a cleared understanding of what the Audience expect to see in an Electro House video. Different questions were also asked for a variety of answers that would influence our creation.

 The majority of people that we asked were students in college, therefore most of them were 18 years old, apart from our lecturer who is 38 years of age. 

Half of the 18 year olds that we asked what their favorite music genre was related their answer to music that you can dance to , therefore our target audience would appeal more to younger people from the ages of 18-24.

All of the videos that were favorites were found out to be performance videos which included dancing or a storyline which related to the lyrics. And the least favorite were ones that included the band/singer as the main source to the video. 

All of the people that we asked what they would like to see included in an Electro house video wanted to see dancing, quick cuts and in a dimmed area (e.g a club). This could influence our video in a huge way, as we could use these answers in order to appeal to the audience. 

Noone that we asked claimed to like the idea of having a Performance for our music video , and either said that we should have a narrative and performance or just a narrative. Also , nobody said that the album cover influence them on buying the album or not.