Music Genre Research

House was established in the 1980s in Chicago and New York in the United States by artists such as Larry Heard, Frankie Knuckles, Loose Joints and Larry Levan. Electro house is designed for the dancefloor and has gained interest from both the indie rock crowd and traditional house fans.  For my music video we have chosen the music genre of Electro House music.

Musical and lyrical conventions:

Electro music uses electronic synthesizers and drum machines to replicate acoustic sounds. Usually at the songs base is a drum pattern, which commonly uses sounds of an electronic drum machine. Lots of electro house music do not use vocals, but a variety of them can do, however, these are usually layered with effects. Sampled voices are very common in ele

House music uses many other sounds including synths, funk, and soul. It is uptempo music for dancing and has a comparatively narrow tempo range, generally falling between 118 and 135   beats per minute. Sample music is common in Electro House music, this is when voices are sampled from movies or other records. For example Barbra Streisand- Duck Sauce uses an actual clip of Barbra Streisand talking about New York, this is used at the beginning of the song. It shows her singing the tune , and we can see that this has been converted into Duck Sauce's own version of this in the song. This is like a tribute to her that is conveyed through dance music.

Duck Sauce - Barbra Streisand on MUZU.TV


Iconography;

LMFAO

Types of iconography used in Electro house can be presented by their fashion style. In this case it is retro, and urban-street style. It is bright and colourful, and make-up used is often bright red,pink or orange lipstick. T-shirts usually have print that present their love for dance or music on them and brightly coloured trainers or hi-tops. Women dancers will usuall wear chunky bright, plastic jewellery. For an example of this fashion i have used LMFAO,  a dance music group that has an eccentric sense of fashion with brightly colored clothes and wacky glasses.    

Themes;
Listening to electro house artists music like David Guetta or Benny Benassi most of the lyrics (if there is any) will represent happiness towards life, house music signifies dancing in clubs and a huge love of music. Electro house music can also come across as sexy, as there are usually half naked girl dancers in the video. Calvin Harris usually use lyrics that focus on the positive things in life and that nothing can bring him down.  The image of having fun and getting on with life has the most significance to any electro house artist. They also mention the weekend alot in their lyrics as this is the time where people go out to party and clubs.        

Calvin Harris - Bounce
'When the weekend comes I know I feel  alive, you will be the last thing on my mind No regrets, do you know what that means' 

David Guetta feat Kid Cudi- Memories      

'All the crazy s*** I did tonight ,Those would be the best memories, I just wanna let it go for the night, That would be the best therapy for me'