Using the Andrew Goodwin Theory for the second time to gain more valuable ideas, i will be using Examples video, for kickstarts. This is also an electro house song which is the closest relation to our idea for our music video. The six points i will be discussing are as followed:
Iconography
The music video demonstrates genre characteristics of Electro House, brightly coloured trainers, logo tees, hoodies, dancers and quick cuts are the main features of the music video that has been used to represent the genre. Colorful objects like red sunglasses and an orange ball has been used which can also represent the genre, showing cheerful objects and dancers that are happy conveys the postive attitude of the Electro House Genre.
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
You want me to come over I got an excuse
Might be holding your hand, but im holding it loose
Go to talk then we choke its like our necks in a noose
Avoid the obvious we should be facing the truth
Start to think it could be fizzling out
Kinda shocked because I never really had any doubts
Look into your eyes imagine life with out ya
And the love kick starts again
Starts again
And the Love kick starts again
Starts again
Its the same old you the same old me
You get bored and I get cold feet
Get high get wandering eyes
Forget ive never ever had it so sweet
I realise what I got when Im out of town
Cause deep down youre my girl in a golden crown
My princess and I dont wanna let you down
No I Dont wanna let you down down down down
You want me to come over I got an excuse
Might be holding your hand but im holding it loose
Go to talk then we choke its like our necks in a noose
Avoid the obvious we should be facing the truth
Start to think it could be fizzling out
Kinda shocked because I never really had any doubts
Look into your eyes imagine life with out ya
kick starts again
Start to think it could be fizzling out
Kinda shocked because I never really had any doubts
Look into your eyes imagine life with out ya
Imagine life with out ya
Imagine life with out ya
Imagine life with out ya
And the love kick starts again
Starts again
And the love kick starts again
Starts again
kick kick starts
Its the same old you the same old me
You get bored and I get cold feet
Get high get wandering eyes
Forget ive never ever had it so sweet
I realise what I got when Im out of town
Cause deep down youre my girl in a golden crown
My princess and I dont wanna let you down
kick kick starts
Start to think it could be fizzling out
Kinda shocked because I never really had any doubts
Look into your eyes imagine life with out ya
And the love kick starts again
I believe that the lyrics are illustrating. The lyrics give off the impression that a man is getting bored of his relationship with his girlfriend and keeps forgetting what he has got although she treats him right. However, he then realises again that he wants to be with her when he looks into her eyes or when he's not with her and 'the love kickstarts again'. The video focuses on the man being with his girlfriend but seems like there is something missing. The first scene where we see the girl going to hold his hand, there is a close up of this and then another close-up to his face which looks uninterested, this matches with the lyrics of 'Might be holding your hand but im holding it loose'. In the same scene the lyrics state 'Start to think it could be fizzling out
,Kinda shocked because I never really had any doubts, Look into your eyes imagine life with out ya' this then shows a close up of the girl facing the camera focusing on her eyes, and then a two shot of the artist going to kiss her, as he realises what he has got. Although our song does not have many lyrics, we can focus on the editing skills that have been used with the lyrics that are present. In this video the editor uses the lyrics 'down, down, down, down', in the visuals. When the artist is singing this we see feet tapping from a different scene above him and coming down to switch scenes . They also use a good technique when the lyrics are sung to '
Go to talk then we choke its like our necks in a noose', a piece of spaghetti is then shown in a close up tied up, which conveys the trouble he has speaking to his girlfriend about his feelings.
We see a close-up of the girls eye when Example sings the lyrics 'Look into your eyes', this is also a split screen to concentrate on the lyrics and him singing it whilst looking into her eyes.
There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
The relationship that is shown between the music and visuals are illustrative and amplifying. For example at the beginning of the song there is the same beat that is being illustrated by feet tapping to it, as the beat continues and gets louder and more bassy we see a split screen of multiple feet also tapping to the beat of the song.
When the lyrics begin the jump cuts become less frequent however keeping to the split screen. The video concentrates more on the artists singing as soon as the lyrics begin.
As the beat drops again and the backing music becomes more clear to the listeners the video uses lots of cuts rom one person to the next to match with the beat.
When the lyrics stop for the beat, we see another split screen that shows three cuts of people put on top of one another to look like one person, and all of the cuts are of peoples body parts dancing to the song. For every bit of the song that has no lyrics it mostly concentrates on the dancers, and when the lyrics start again, we begin to see a story line to go with the lyrics.
A popular part of the video that illustrates the music is when the singer says 'down' multiple times we see another split screen of feet tapping to the beat and eventually going down until it reaches the whole screen and cuts off the singer and returns to the main beat.
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
The record label includes lots of close-ups of the artists to ensure that the audience know who Example is. Below i have included some of the close-ups that they have used. The visual style that occurs with example is a casual look. In most of his videos we can see that the artist does not go out of his way to impress the audience, his clothes are regularly casual with jeans trainers and a top and cardi. This is likely to help the audience to relate to him, most likely that he lives a normal life and fits in with lower class people.
He does not use any motifs, however, the most famous attribute could be the gap in his front teeth. The represents that he has imperfections like most people, and he may however, have alot of money at the moment but is not proving to be a stereotypical celebrity with plastic surgery and implant, this is an attribute that gives him likeability.
In the video the director uses notion of looking. This is when it shows people in the video that do not know that they are being watched. We see the artist looking at the female, whilst she is sitting inside, she does not know he is observing her, however, the lyrics suggest that he is realizing his love for her. We also see a split screen of both of them looking at eachother which represent the strong feelings that they have for one another. The close-up of an eye is a symbol of watching, which represents voyeurism in the video.
There is often intertextual reference (to films, tv programmes, other music videos etc)
There is intertextual reference to the music video Kate-Nash Foundations. The reference of maybe falling out of love with someone, is also used in this music video:
Close-ups of feet in particular and random objects are used in both music videos maybe used to represent the confusion that the artist is going through. Many two shots are used with both couples looking at eachother sitting at a table and showing their feet. They both use many close-ups of the artists singing the lyrics to the camera showing deep expression in their faces.
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